Ukrainian Chocolate Market (презентация)

30 % of market

800 SMALL PRODUCERS

making perishable products (cakes) or expensive hand-made production

FOREIGN IMPORTERS

Mars (Holland),

Frei, Midor, Lindt (Switzerland),

Cemoi, Jacquot, Vahlrona (France),

Duc d’O, Hamlet (Belgium),

Mauxion, Storck, P. Reber (Germany),

 - several times more expensive than Ukrainian production

- practically squeezed out by national products.

Characteristics

Chocolate segment - 2d place

on the confectionary market.

½ Ukrainian chocolate products - candies,

chocolate and snack bars’ share is 3d.

Other chocolate products -1%.

Highly developed manufactural sector and large territorial coverage.

Main “chocolate regions” are Donetsk, Kiev and Dnipropetrovsk regions - more than 90% of general production volume.

Key factors - quantity of production, quantity of potential consumers and comfortable logistic interchange.

KONTI Group was founded in 1997 as a closed joint stock company named Production Association «KYIV-KONTI»

2004 - entering the Russian market

2006 - changing the name into CLOSED JOINT STOCK COMPANY «PRODUCTION ASSOCIATION «KONTI»»

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UKRAINIAN CHOCOLATE MARKET

70 % of market (and 3/4 of export):

General presentation

UKRAINIAN MANUFACTURERS

Main: ROSHEN, AVK, Konti

LOCAL PRODUCTIONS OF INTERNATIONAL COMPANIES

Nestle and Mondelez International (Kraft Foods Ukraine)

30 % of market

800 SMALL PRODUCERS

making perishable products (cakes) or expensive hand-made production

FOREIGN IMPORTERS

Mars (Holland),

Frei, Midor, Lindt (Switzerland),

Cemoi, Jacquot, Vahlrona (France),

Duc d’O, Hamlet (Belgium),

Mauxion, Storck, P.Reber (Germany),

- several times more expensive than Ukrainian production

- practically squeezed out by national products.

Corporation

History

1994 - representative office

Invest.

1998 - Confectionary “Svitoch” (Lviv)

since 1994

Ukrainian brands

More than $200 m

1994 : Confectionary “Ukraine” in Trostianets, annual turnover$4 m/year

International brands

2003 - Foundation of “Nestle Ukraine”

Now : + 2 confectionaries, annual turnover $400 m/year

More than $150 m

Ukrainian manufacturers

• History of development
• 1990s – plummeting of confectionary production / period of privatization of state confectionaries/ “nostalgic” sweets, familiar for USSR citizens ( biscuits, caramel, toffees, chocolate candies)
• 1997-2008 new period of active increase
• 2003 - update the range of products
• 2008 – saturation of market

• Profits (m UAH)

Characteristics

• Chocolate segment - 2d place

on the confectionary market.

½ Ukrainian chocolate products - candies,

chocolate and snack bars’ share is 3d.

Other chocolate products -1%.

• Highly developed manufactural sector and large territorial coverage.
• Main “chocolate regions” are Donetsk, Kiev and Dnipropetrovsk regions - more than 90% of general production volume.
• Key factors - quantity of production, quantity of potential consumers and comfortable logistic interchange.

Major domestically-owned players

“ Roshen” – market leader - market share : 32% (chocolate candies, snack bars, chocolate bars)

Foundation - 1996

“ АВК” – market share: 12%

Foundation – 1991 (as a supplier of cocoa products)

5 confectionaries (Donetsk, Dnipropetrovsk, Luhansk, Mukachevo)

300 trade names (“Шедевр”)

“ Konti” – leader of chocolate drop production – share: 14%

Foundation – 1997

Products – chocolate Dolci (rating: 3d place)

chocolate candies – traditional trade name (“Ptychie moloko” (“Bird milk”), own trade name (“Bellissimo”)

flour confectionary products with chocolate cover (“Superkontik”, “Bonjour”) – very successful

“ Biscuit-chocolate” (Kharkiv)

• 2 confectionaries in Kharkiv Chocolate candies Truffles, "Грильяж", "Жорж", chocolate "Идеал" Active exporter
• 2 confectionaries in Kharkiv
• Chocolate candies Truffles, "Грильяж", "Жорж", chocolate "Идеал"
• Active exporter

"Malbi" (Dnipropetrovsk)

2000s - launch of chocolate “Millenium” (chocolate bars and candies); continues to hold its positions.

Cooperation with one of the leaders of chain retailing – group “Furchet” ( supermarkets “Silpo”) – chocolate under trade name “Premia” ( less expensive than competitors’ production / comparable quality)

“ Poltavakonditer” (Poltava)

Chocolate “Poltava”, Dominic

Losing positions + conflict with inspection bodies (harmful substances in candies)

• one of the leading brands in Ukrainian and Russian confectionery market
• more than 250 different products from different categories
• the rating top ten of the most popular Ukrainian brands

• KONTI Group was founded in 1997 as a closed joint stock company named Production Association «KYIV-KONTI»
• 2004 - entering the Russian market
• 2006 - changing the name into CLOSED JOINT STOCK COMPANY «PRODUCTION ASSOCIATION «KONTI»»

2007 – appearing of the a chocolate brand of ‘KONTI’ Group AMOUR

9 awards at various prestigious international contests and festivals 2007 - entering the most popular brands rating of Ukraine

• 2007 - one of the largest and cutting-edge facilities in Eastern European terms of the state-of-the-art
• 2008 – opening of the Kursk logistic centre, the largest one in the Central Black Earth Region of the Russian Federation
• 2011 - launching the large-scale production and administrative complex in Kursk

Slogan

Sweet Moments of Life

a small regional factory

• an international giant
• one of the leaders of the confectionery market and a trendsetter in its area

• Type Privately held company
• Founder Petro Poroshenko
• Headquarters Kiev, Ukraine
• Key people Petro Poroshenko
• Revenue USD 1 billion (2010)[1
• Industry confectionery

ROSHEN Confectionery Corporation

200 kinds of perfect quality confectionery products:

• chocolate and jelly sweets,
• caramel, chocolate,
• biscuits and sponge cakes,
• sweet rolls and cakes.

The total volume of production reaches 450 thousand tons per year

Products are sold in:

• to improve storage conditions of raw materials and finished products,
• to optimize product delivery
• to minimize product date of deposit at warehouse
• the Corporation launched its own logistics center.

2011 - 15th place in the

"GLOBAL TOP - 100“

of the largest confectionery companies all over the World

2011 SEPTEMBER

TOP 10

Height -16 metres

Width 45 metres

The height of the central spring reaches 65-70 metres