Презентация к проекту "The Power of Colours"

МОУ гимназия “Школа искусств” им. А.А. Цветкова

The Power of Colours

2020

by Vetrova Ksenia

Katyreva Daria

Petrova Galina

Shalimova Ekaterina

Teacher: Kokoreva Svetlana Vitalievna

Aim:  This study was designed to determine the preferable colours of a group of teenagers and show how colours affect us.

Research objectives: To identify colour meanings and associations; To learn colour preferences of the pupils of our gymnasium in life and, particular, in clothes; To find out how markerters use colours to make you buy things; To carry out a survey aimed at making a unified portrait of a group of teenagers; To establish a list of useful tips about colours for a uniform and the walls at out gymnasium.

Hypothesis:  Colour is energy and it can have a physical , mental , spiritual and emotional effect on people.

Method of Research: Literature review Data collection and analyses Description

Scientific novelty and the practical significance of the study : can be used in everyday life such as practical usage of colours from choosing a uniform for a school to the colours of the walls in the classroom; help teachers and parents to understand their children better.

Colour is a powerful thing

Colours help identify specific objects

Colours help interpret emotions

Colours help understand human traits

The most favourite colours

54 %

31 %

8 %

7 %

The least favourite colours

30 %

39 %

23%

Colour is a powerful thing

Black helps teens to switch the attention of surroundings from their appearance to personality since internal qualities of a person are most important to them

Gender preferences

BOYS

GIRLS

17 %

14%

Calmness

Mystery

Nature

Power

Strictness

Mystery

Melancholy

Calmness

Nature

Associations of our respondents

Happiness

Courage

Modesty

Strictness

happiness

Colours in clothes

62 % of the participants wear black

18 % of the participants wear blue

The colour of the uniform??!....

MMMM

BLACK!!!!

30 %

BLUE

22%

Black &

White

18%

Where is your imagina-

tion?!!

RED

4 %

The colour of the walls in the classrooms in order to feel at ease?

Light blue

20 %

18%

Light green

yellow

16%

13%

13%

Pink and beige

Companies use colours when deciding on brand logos.

Quicksprout states that colour accounts for

85 % of the reason that people choose to purchase a particular product and colour increases brand recognition by 80%

A sense of establishment and trust.

Simplicity can engender confidence.

BOYS‘ BRANDS

GIRLS’ BRANDS

24 % green

35 % black

21 % blue

29 % red

14 % equally white and yellow

12 % equally purple,yellow,white

10 % red

“ Call-to-action” button test

Colours benefit our mental and physical welfare. It is extremely important to understand how colours affect us and the careful attention must be paid when designing, using or wearing thing s.

Thank you