Презентация "Coco Chanel"

COCO CHANEL

Coco Chanel, French fashion designer of women's clothing, founder of the Chanel fashion House in Paris and the famous Chanel perfume № 5.

Biography

• Gabrielle (Coco) Chanel was born on August 20, 1883 in Seymour, France, in a shelter for the poor. One was the second daughter of Albert Chanel and Eugenie Jeanne Devol, whose marriage was not registered at that time. The girl's father was a market trader, her mother was the daughter of a rural carpenter. The workers of the shelter registered the girl in the municipality, giving her the name Gabrielle in honor of the nurse who helped during childbirth. Gabrielle's mother died when the girl was eleven years old. A week after her death, her father left Gabrielle and her two sisters in a convent orphanage. After that, Gabriel will never see his father again.

Career

• At the age of twenty-two, Chanel met Etienne Balzan, a wealthy retired officer who was passionate about horse riding and breeding thoroughbred horses. It took her years to figure out what she really wanted to achieve in life. Nevertheless, realizing this, she announced to Balzan that she wanted to start working as a milliner. Balzan did not like her idea: there are more than enough milliners in Paris and, besides, Coco had no experience.

" Pearls are always right "

• Soon Coco Chanel will meet another person who will take her idea with interest, and who will completely change the course of her life. Such a man was the Englishman Arthur Capel. Before meeting him, Chanel could not even dream of meeting a man like herself: with entrepreneurial abilities and a sporty character. At the time of their meeting, despite his young age, Arthur Capel was already an outstanding businessman. He helped Chanel open her first hat shop in Paris in 1910, and later, in 1913, her boutique in Deauville, France.

In 1918, Capel died in a car accident

• After she opened her own business and got the opportunity to apply her taste and her abilities, Coco Chanel turned into a woman entrepreneur for the rest of her life. Coco started working as a milliner, selling hats to famous ladies. Her business has turned into a phenomenon previously unknown in the history of fashion. Coco Chanel has changed public opinion about the designer's work. She has become a magnetic person on an international scale.

This is how she commented on her fame: "I didn't enter society because I had to create clothes. Conversely. I created clothes because I lived in a society where I became the first woman to live a full life of this century."

Years without work

• At the age of fifty-five, Coco Chanel was at the height of her beauty and fame. Her face and figure seemed to have reached complete perfection. She had never dressed with such a sense of imagination and freedom before. Chanel closed its salons almost immediately after the declaration of war (World War II), deciding that fashion had no place at such a time.

Again in fashion

• As the years passed, Chanel's fame faded into oblivion. If pre-war fashion was dominated by female designers such as Chanel, Lanvin, Chiaparelli, Vionnet; then men took power in post-war fashion: Balenciaga, Dior. The grandiose success of the latter seemed to confirm the fact that Chanel fashion no longer has a future. However, in 1953, Chanel decided to open her salon in Paris the following year. Coco turned 70 years old. On February fifth, 1954 (five is Chanel's lucky number), the Chanel House was opened. It took her three years to get back to the top of her fame..

Coco Chanel has started a new life. She managed to change the style and fashion again, making her own style dominant from now on and forever.

“ I don't like it when people talk about Chanel fashion. Chanel is primarily a style. Fashion is going out of fashion. Style - never."

- Coco Chanel

Стиль Коко Шанель

• Chanel brought a fitted jacket and a small black dress to women's fashion. The founder of the most famous and chic fashion house many decades ago laid the tradition of timeless elegance that defies the influence of time. Instead of endless innovations, Gabrielle Coco Chanel offered an updated classic of pleated skirts, women's trousers and blazers. A coat, and, of course, the famous Chanel-style suit. She freed women from suffocating corsets, long full skirts, extravagant hats and intricate jewelry. Simple, strict, clear lines that emphasize the advantages and hide the flaws of the figure have replaced ruffles and frills.

• Chanel fashion does not become outdated. All her clothes are simple and comfortable, but at the same time stylish and elegant remain relevant from year to year, regardless of the changes taking place in the fashion world. Despite the fact that Chanel introduced the fashion for women's trousers, she rarely wore them herself, because she believed that a woman would never look as good in trousers as a man. Russian Russian grand Duke's brief affair with one of the Russian grand dukes made her pay more attention to the details of the Russian folk costume, the motifs of which appeared in her styles.

• During the difficult war years, many Parisian fashionistas lost their brocade dresses and ostrich feather boas. Instead, Chanel offered them simple shirt-cut blouses and knee-length skirts - copies of models of their own unpretentious, but always relevant wardrobe. Parisian women enthusiastically accepted the "elegant simplicity from Chanel," and in the early 50s, fashionistas who recognized Chanel's style could already be seen all over Europe. A respectable suit, a flirty hat covering half of the face, a high heel - the image of an elegant, confident and sexy lady without age. Only the last, barely perceptible, but necessary accent was missing - drops of perfume that would emphasize this image. Then Chanel created a perfume that became the most famous in the world and recognized by descendants as a work of art. Coco named her perfume "Chanel № 5".

Women, as a rule, choose a nightgown for themselves much more carefully than for their husband.

- Coco Chanel

• Already being the uncrowned queen of Parisian fashion, Chanel offered her clients several more revolutionary changes: clete trousers, short haircut and her famous "little black dress", in the past - the uniform of Parisian saleswomen, without which now the wardrobe of any fashionista is considered incomplete. In the post-war years, Coco had a dangerous competitor - Christian Dior, who made women look like flowers by dressing them in a crinoline, tightening their waists and putting numerous folds on their hips. Chanel scoffed at this "hypergenicity": "A man who has not had a single woman in his entire life tends to dress them as if he were a woman himself."

• After a military postponement in 1954, at the age of 70, she triumphantly returned to the fashion world. The first reaction of connoisseurs and the press to the show of Chanel's new collection was shock and outrage - she could not offer anything new! Alas, the critics failed to understand that this is exactly her secret - nothing new, only eternal, ageless elegance. Anyway, less than a year later, a new generation of fashionistas began to consider it an honor to dress from Chanel, and Coco herself turned into a tycoon who runs the largest house in the global fashion industry. Her job was the meaning of her life for her.

We need beauty so that men love us; and stupidity so that we love men.

- Coco Chanel

• Gabrielle Chanel died a quiet death on January 10, 1971 at the age of 88 in the suite rooms of the Ritz Hotel in Paris, across the street from the luxuriously decorated, world-famous Chanel House. Her empire's revenues were $160 million a year, and only three outfits were found in her wardrobe, but "very stylish outfits," as the Great Fashion Queen would say.