"стив джобс – креативный гений apple»

« Steve Jobs – a visionary and a creative genius of Apple » «СТИВ ДЖОБС – КРЕАТИВНЫЙ ГЕНИЙ APPLE » Исследовательская работа

Калининград 2022

Contents:

• Introduction:

• Early life
• Career
• Early work

2. Computers :

• Apple I
• Apple II
• The Macintosh Computer
• The NeXT Computer
• Animation studio Pixar

• Inventions:

• Luxury yacht ”Venus”
• Apple iCar

• Conclusion

The aims of research project are:

• to study the life and career of Steve Jobs , as an leading force in changing the technological landscape of everyday life of every person.
• we hope that our small presentation will stimulate interest in learning English

Целями исследования являются:

• изучить жизнь и карьеру Стива Джобса, так как он является ведущей силой в изменении технологической повседневной жизни каждого человека.
• мы надеемся, что наша небольшая презентация поможет стимулировать интерес к изучению английского языка.

• Steven Paul "Steve" Jobs was an American computer entrepreneur, marketer, and inventor. The only person who started three companies all of them having multi billion dollar market value and all changing the world in their own way. He was co-founder, chairman, and chief executive officer of Apple Inc., NEXT and Pixar Animation Studios; a member the board of directors of The Walt Disney Company from 2006.

• Born in February 1955 in San Francisco Steven Paul Jobs was adopted by Paul and Clara Jobs, a lower-middle-class couple, who moved to the suburban city of Mountain View in Silicon Valley.
• As a result, young Steve Jobs grew up in a neighborhood of engineers working on electronics in their garages on weekends. At age of 13, he met one the most important persons in his life: 18-year-old Stephen Wozniak, an electronics wiz kid, and, like Steve, an incorrigible prankster.

• After high school, Jobs enrolled at Reed College in Portland, Oregon. Lacking direction, he dropped out of college after six months and spent the next 18 months dropping in on creative classes. Jobs later recounted how one course in calligraphy developed his love of typography.

• Steve gets a job at Atari, and makes a trip to India to seek enlightenment.

At 20, he and a friend (Steve Wozniak) started a company in a garage on April 1, 1976.

Jobs named their company – Apple in memory of a happy summer he had spent as an orchard worker in Oregon .

• Later that year, the duo debuted the Apple I at the Homebrew Computer Club in Palo Alto, California. A local store offered to buy 50 machines and to finance the production,

the duo had to sell their most expensive possessions. Jobs sold his Volkswagen van while Wozniak sold his Hewlett-Packard scientific calculator.

• Because of its beautiful package, ease of use, and nifty features, the Apple II crushed most of its competition and its sales made the Apple founders millionaires. It was the first PC in the world.
• Jobs is one of the first to realize the huge commercial potential of the graphical user interface, use the mouse and control with the help of "clicks" - what today we see almost every personal computer.

A poster for selling Apple II

“ Be different. Think different. Better to be a pirate than to join the navy.”

• In 1981, Steve Jobs became head of the Macintosh project, and decided to make it smaller and cheaper, complete with a GUI of folders, icons and drop-down menus, and a mouse, 'as easy to use as a toaster'.
• In 1984, Apple released the Macintosh, which in turn became the first commercially successful personal computer, it featured a graphical interface opposed to a command-line interface and a mouse.

• At 30 Jobs was fired from the company after losing a bitter battle over control with Apple’s CEO John Sculley. During the next five years he started two companies – NeXTStep and Pixar.
• In 1985, Jobs founded NeXT . It was a computer platform development business that specializes in the higher education and business markets.

• Later he said “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

• Steve Jobs co-founded the animation studio Pixar. Under the leadership of Jobs Pixar has released the first computer films the "Toy Story" and "Monsters, Inc." and when Pixar’s stock went public, Jobs became an instant billionaire.

«Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works!»

• Meanwhile, his old company, Apple was under immense pressure from rival Microsoft and in 1996 posted billions of dollars in losses.
• When he returned to the company he had co-founded in 1997, Jobs became the product team leader and public face of a company which, thanks to his charisma and innovative talent, pushed out an impressive series of successful products, shaking up the music and mobile-phone industries: the iPod, iPad, iPhone, iTunes, MacBook Air, Apple TV.

• Jobs designed with French designer Philippe Starck his very own luxury yacht ”Venus”. It’s a house on water.

• Steve Jobs was a man who was selflessly dedicated in making lives easy for consumers through technology. Steve Jobs had a few more ideas which he saw forthcoming from the Apple stable. Among them was the concept of an iCar.

«Innovation distinguishes a leader from a follower.»

• He is listed as either primary inventor or co-inventor in 346 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages. Jobs's contributions to most of his patents were to "the look and feel of the product". Most of these are design patents .

• Jobs received a number of honors and public recognition for his influence in the technology and music industries. He has been referred to as "legendary", a "futurist" and a "visionary", and has been described as the "Father of the Digital Revolution", a "master of innovation","the master evangelist of the digital age" and a "design perfectionist".

• Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes . . . the ones who see things differently — they’re not fond of rules. . . You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things . . . They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.