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ВходРk №2 (11.01.2023).
Список вопросов теста
Вопрос 1
Something natural, like wood, oil, paper; something made to be sold.
Варианты ответов
- Service
- Product
- Produce
- Provision
Вопрос 2
The plant has the capacity to produce 3,000 computers a week, and it’s producing 3,000. That’s the good news… How is it called?
Варианты ответов
- Shortage
- Having a rest
- Working at full capacity
- Working bad
Вопрос 3
What does Dyson manufacture?
Варианты ответов
- Phones
- Pens
- Vacuum cleaners
- Rerfigerators
Вопрос 4
Company does these activities in –house. What does in-house mean?
Варианты ответов
- Outside the company
- Within the company
- Company has liabilities
- Company does nothing
Вопрос 5
Producing large numbers of similar products.
Варианты ответов
- Performance
- Custom- built or tailor- made products
- Standardization
- Mass production
Вопрос 6
/On its website, a bicycle manufacturer allows each buyer to specify exactly what sort of bicycle he or she wants/. Which business philosophy is it?
Варианты ответов
- Mass customization
- Benchmarking
- Co-creation
- Mass production
Вопрос 7
Someone who buys the services of a private detective agency.
Варианты ответов
- Seller
- Client
- End-user
- Vendor
Вопрос 8
If you buy products and services for your own use, you are ______ .
Варианты ответов
- Users
- Sellers
- Consumers
- Market researchers
Вопрос 9
If a company _________ it makes the other company leave the market.
Варианты ответов
- drives another
- abandons
- penetrates
- leaves
Вопрос 10
The way of dividing consumers ----- .
Варианты ответов
- Market growth
- Market segmentation
- Market leader
- Market share
Вопрос 11
Replace the underlined expression.
Important characteristics and qualities-----
Варианты ответов
- free marketer
- packaging
- features
- distributing
Вопрос 12
Replace the underlined expression.
How we are going to protect the product and make it look attractive.
Варианты ответов
- Distributing
- Packaging
- Promoting
- Social marketing
Вопрос 13
If you buy raw materials to produce your own product. How is it called?
Варианты ответов
- Consumer goods
- Finished goods
- Industrial goods
- Fast-moving consumer goods
Вопрос 14
What are generic products?
Варианты ответов
- Products that have a brand name
- Products that are not branded
Вопрос 15
When prices are rising quickly, to the benefit of sellers.
Варианты ответов
- Price cut
- Price war
- Price controls
- Price boom
Вопрос 16
The cheapest product---- .
Варианты ответов
- Top end
- High-end
- Bottom end
- Premium
Вопрос 17
I have to do it. I have never spoken to them before, and they may be in the middle of lunch, but I have got no choice. What is it?
Варианты ответов
- Cold calls
- Junk mail
- Mailshots
- Franchisees
Вопрос 18
A wholesaler or retailer with very low prices
Варианты ответов
- Discounter
- Franchisor
- Middlemen
- Consumer
Вопрос 19
What is a niche?
Варианты ответов
- Loss-leaders
- A reduction
- Recommended retail price
- A group of people with specific requirements
Вопрос 20
The more you spend, the more points you get. What is it?
Варианты ответов
- A free sample
- Loyalty card
- Product placement
- Product endorsements
Вопрос 21
What is given away with a product?
Варианты ответов
- A free gift
- A free sample
- Loyalty card
- Special offer
Вопрос 22
What do people do on a collaborative sites?
Варианты ответов
- People have a rest
- People have gambling
- People work together on a particular projects
- It is an auction site
Вопрос 23
What is B2G?
Варианты ответов
- Business to business e-commerce
- Business to consumer e-commerce
- Business to government e-commerce
Вопрос 24
Gross margin ------ .
Варианты ответов
- Direct production costs
- Total costs
- Selling price
- Variable costs
Вопрос 25
Do fixed costs change when production goes up or down?
Варианты ответов
- No
- Yes
- I don’t know
Вопрос 26
Cost per unit is 50 euros. Sale price per unit is 50 euros . How is it called?
Варианты ответов
- Break-even
- Loss-making product
- Profit making product
- Loss –leader
Вопрос 27
I must pay these suppliers and other organizations. They are my ______ .
Варианты ответов
- Bad debts
- Accounts payable
- Debtors
- Key accounts
Вопрос 28
What are payment rules?
Варианты ответов
- Rules on when and how customers should pay
- The timing payments
- Rules to complain
- Rules to change daily
Вопрос 29
Money that a company keeps in one of its bank accounts is a liability.
Варианты ответов
- True
- False
Вопрос 30
Debts that have to be paid within a year are ______ .
Варианты ответов
- Current liabilities
- Long-term liabilities
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