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ВходTk № 5
Список вопросов теста
Вопрос 1
Who is a marketer?
Варианты ответов
- Who works at the hospital
- Who works at school
- Who works in a marketing area
- Who doesn’t work
Вопрос 2
Advantages ----
Варианты ответов
- Features
- Packaging
- Benefits
Вопрос 3
Important characteristics and qualities ----
Варианты ответов
- Features
- Advantages
- Packaging
- Benefits
Вопрос 4
------- is the process of goods/services in order to satisfy customer needs profitably.
Варианты ответов
- Marketing plan
- Marketing
- Marketing mix
Вопрос 5
When a company pays for its products to be used or seen in films and TV programmes.
Варианты ответов
- Product placement
- Product range
- Product lifestyle
- Product line
Вопрос 6
A list of a company s products.
Варианты ответов
- Product range
- Product lifestyle
- Product line
- Product catalog
Вопрос 7
What are generic products?
Варианты ответов
- Products that are not branded
- Products that have brand names
Вопрос 8
A reduction -----
Варианты ответов
- price boom
- price hike
- price cut
- price tag
Вопрос 9
A label attached to goods, showing the price; also means ‘price’.
Варианты ответов
- price boom
- price hike
- price cut
- price tag
Вопрос 10
An increase, especially one not wanted by the buyer; used by journalists.
Варианты ответов
- Price hike
- Price tag
- Price boom
- Price controls
Вопрос 11
What is telemarketing?
Варианты ответов
- Selling by departments
- Selling by stores
- Selling by telephone
Вопрос 12
A very large shop, selling mainly food.
Варианты ответов
- Hypermarket
- Supermarket
- Discounter
Вопрос 13
I really hate it, all that stuff coming through my letter box.
Варианты ответов
- Call centres
- Junk mail
- Mailshots
Вопрос 14
Who are distributors?
Варианты ответов
- Middlemen
- Dealer
- Seller
Вопрос 15
Yesterday, I bought two kilos of oranges for half the usual price.
Варианты ответов
- A free gift
- Special offer
- Promotions
- Product placement
Вопрос 16
A small amount of the product to try or taste.
Варианты ответов
- A special offer
- A free sample
- A free gift
- A competition
Вопрос 17
You win these in competitions
Варианты ответов
- Agency
- Prize
- Force
- Medium
Вопрос 18
BrE for billboard
Варианты ответов
- Agency
- Open-air hoarding
- Medium
- Area
Вопрос 19
Who is an advertiser?
Варианты ответов
- A person who works as a teacher
- A person or business that advertises
- A person who deals with sponsors
- A person who deals with businessman
Вопрос 20
300,000 well -targeted letters to cat-lovers? We can organize it,no problem.
Варианты ответов
- Mailshots
- Call centre
- Cold calls
Вопрос 21
What does Biro manufacture?
Варианты ответов
- Vacuum cleaner
- Pen
Вопрос 22
Someone who makes money by selling goods illegally in a place where they are not normally available.
Варианты ответов
- Free marketeer
- Black marketeer
Вопрос 23
People are going to have to pay for it.
Варианты ответов
- The price
- The packaging
- The place
Вопрос 24
Coherent set of ideas on how we are successfully going to design and sell the product.
Варианты ответов
- Marketing plan
- Marketing department
- Marketing concept
Вопрос 25
_______ are bought by individuals for their own use.
Варианты ответов
- Industrial goods
- Finished goods
- Consumer goods
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